NEW !! ****************************************************************************** NEW !!
Join the EyeEarn network, and get paid to
drive your car, wear t-shirts, and more!
It's true! Just by outfitting your car with an EyeEarn cling-on sticker, wearing an EyeEarn T-shirt, etc., you can start receiving a monthly commission check!
What is EyeEarn?
EyeEarn is a new global advertising network that taps into simple, easy forms of advertising that everyone can do while they're going about their day. No experience is needed to participate. And it's fun and easy!
How do you make money?
Once you've activated your EyeEarn account, you'll start to receive a portion of all the revenues being generated by the worldwide EyeEarn network. This includes a share of all sales being generated at MaxMalls.com!
You'll share in the results of your own advertising, PLUS the results of the thousands of other "EyeEarners" advertising around the world!
How do I join?
Getting started with EyeEarn is quick and easy. Step one is to register below as an affiliate with the SFI Marketing Group. This is FREE and there is no obligation. This takes less than 30 seconds.
Once you've registered as an SFI affiliate, you can purchase an EyeEarn Starter Kit whenever you're ready. The starter kit comes with three automobile cling-on stickers, a cool, black EyeEarn T-Shirt in your choice of sizes, 100 full-color promotional cards, 20 mini-stickers, plus a Getting Started Guide and complete directions. The cost is just $20 (plus shipping) and comes with a 100% moneyback guarantee of satisfaction.
Outfit your car with a cling-on sticker, send us a photo to verify, and you're off and running making money with EyeEarn. It's that easy!
Register FREE now and become a charter member of EyeEarn!
Remember, there's no cost to register, and you can purchase the optional starter kit at any time (or never). No obligation. No risk. REGISTER NOW BELOW:
http://www.quickinfo247.com/8051555/EE
NEW !! ****************************************************************************** NEW !!
Sunday, February 10, 2008
Wednesday, February 06, 2008
Are You Allergic to Finding New Clients?
by Martyn Lewis
If you are like many small businesspeople, the idea of prospecting for new clients and customers makes you sneeze. Why? Because it conjures up the "S" word--selling--and many entrepreneurial types view themselves as visionaries, not salespeople.
I would argue, though, that adopting the traits of a successful salesperson will cure you of your allergy to sales. These are traits every business professional needs; they will help you clarify your business objectives and enhance your customer and client relationships.
Recently I had the opportunity to meet with Lindsey, an extremely nice person who ran her own business. In conversation I was interested to hear that business was quite good but she was having trouble finding new clients.
She shared with me how she found it difficult to write flyers and advertising copy, and of course, it is indeed a challenge for most people to write good marketing copy. I was quite surprised, though, when I heard her next words, "I don't want to be a salesman. The last thing I would ever want to do is have to sell something to someone."
This led us to talk about her primary concern of developing her own business, offset by the fact that she did not want to be viewed as a salesperson.
Now, I've been involved with salespeople for more than thirty years, as a former salesperson, sales manager, marketing executive, and now CEO of a consultancy that specializes in helping organizations maximize sales effectiveness. I recognized at once that Lindsey viewed sales as trying to push something on someone who had no need or desire to actually purchase what was being offered. Her notion of the salesperson was essentially a fast-talking, insincere person who manipulated people into paying for something they didn't really need or want!
And of course, Lindsey is not alone in this viewpoint. Unfortunately, this perception of sales is far too prevalent and remains a firmly imprinted stereotype in many people's minds. But keep in mind that there are poor examples of just about every profession. Just as there are occasionally poor dentists, bad architects, or disastrous engineers, there are poor salespeople.
This situation is further exacerbated by the general lack of certification or professional qualifications to grade individual salespeople. In the world of sales, both inside and out, there is the perception (which often becomes the reality) that there is really only one way of keeping score--commission dollars--and along with that perception are the horror stories relating the lengths to which some will go to win the game.
If you're allergic to salespeople, think back to a time when you have interfaced with a great one. Whether they are selling cars, stir sticks, paper, computers, power plants, aircraft, technical services, consulting services, or audio/visual equipment, most the successful salespeople I have dealt with share these ten traits:
Taking time to understand their customers.
Having extensive knowledge about their offerings.
Knowing the alternative and competitive options open to their customers.
Bringing insight to the interaction with their customers.
Listening to their customers, with a sincere interest, to truly understand their needs, anxieties, hopes, and dreams.
Being professional, courteous, and timely in their follow up in all business dealings.
Being candid and honest with their clients.
Having the ability to clearly explain themselves and their products to their customers, using words and meanings that their customers readily understand.
Always treating the customer's needs as their highest priority.
Being a credit to themselves and their companies in all their actions and behavior.
Read that list again and ask yourself--exactly what is it about being a salesperson you're uncomfortable with?
Regarding Lindsey, I learned that she had invested in her own abilities and was extremely proud of what she could offer her clients. She saw herself as being able to provide a better service than most of her competitors. From her passion and knowledge, I would guess she could.
If your business has reached a plateau, there's one obvious solution: Find new clients. The best way to do this is to become an exemplary salesperson. If you're not ready to sell, you may want to think twice about running your own business.
Most new businesses that fail don't fail because of poor ideas, products, or people. They fail because they don't find enough new customers--because not enough selling happens. Don't fall into this trap.
Learning to be a successful salesperson is rarely easy, often frustrating, and always challenging. But what makes it all worthwhile is the reward of seeing customers' appreciation and earning their respect because what they got from you or your organization met--and hopefully exceeded--their expectations.
If you strive to make every one of your clients better off for having done business with you, you will learn to love selling too.
Martyn Lewis is founder, president, and CEO of the consulting firm Market-Partners, which specializes in helping large and small companies maximize sales effectiveness. His new book is Sales Wise: A Journey Through Sales and Selling (Fenestra Books, $12.95). Learn more about him at www.market-partners.com.
If you are like many small businesspeople, the idea of prospecting for new clients and customers makes you sneeze. Why? Because it conjures up the "S" word--selling--and many entrepreneurial types view themselves as visionaries, not salespeople.
I would argue, though, that adopting the traits of a successful salesperson will cure you of your allergy to sales. These are traits every business professional needs; they will help you clarify your business objectives and enhance your customer and client relationships.
Recently I had the opportunity to meet with Lindsey, an extremely nice person who ran her own business. In conversation I was interested to hear that business was quite good but she was having trouble finding new clients.
She shared with me how she found it difficult to write flyers and advertising copy, and of course, it is indeed a challenge for most people to write good marketing copy. I was quite surprised, though, when I heard her next words, "I don't want to be a salesman. The last thing I would ever want to do is have to sell something to someone."
This led us to talk about her primary concern of developing her own business, offset by the fact that she did not want to be viewed as a salesperson.
Now, I've been involved with salespeople for more than thirty years, as a former salesperson, sales manager, marketing executive, and now CEO of a consultancy that specializes in helping organizations maximize sales effectiveness. I recognized at once that Lindsey viewed sales as trying to push something on someone who had no need or desire to actually purchase what was being offered. Her notion of the salesperson was essentially a fast-talking, insincere person who manipulated people into paying for something they didn't really need or want!
And of course, Lindsey is not alone in this viewpoint. Unfortunately, this perception of sales is far too prevalent and remains a firmly imprinted stereotype in many people's minds. But keep in mind that there are poor examples of just about every profession. Just as there are occasionally poor dentists, bad architects, or disastrous engineers, there are poor salespeople.
This situation is further exacerbated by the general lack of certification or professional qualifications to grade individual salespeople. In the world of sales, both inside and out, there is the perception (which often becomes the reality) that there is really only one way of keeping score--commission dollars--and along with that perception are the horror stories relating the lengths to which some will go to win the game.
If you're allergic to salespeople, think back to a time when you have interfaced with a great one. Whether they are selling cars, stir sticks, paper, computers, power plants, aircraft, technical services, consulting services, or audio/visual equipment, most the successful salespeople I have dealt with share these ten traits:
Taking time to understand their customers.
Having extensive knowledge about their offerings.
Knowing the alternative and competitive options open to their customers.
Bringing insight to the interaction with their customers.
Listening to their customers, with a sincere interest, to truly understand their needs, anxieties, hopes, and dreams.
Being professional, courteous, and timely in their follow up in all business dealings.
Being candid and honest with their clients.
Having the ability to clearly explain themselves and their products to their customers, using words and meanings that their customers readily understand.
Always treating the customer's needs as their highest priority.
Being a credit to themselves and their companies in all their actions and behavior.
Read that list again and ask yourself--exactly what is it about being a salesperson you're uncomfortable with?
Regarding Lindsey, I learned that she had invested in her own abilities and was extremely proud of what she could offer her clients. She saw herself as being able to provide a better service than most of her competitors. From her passion and knowledge, I would guess she could.
If your business has reached a plateau, there's one obvious solution: Find new clients. The best way to do this is to become an exemplary salesperson. If you're not ready to sell, you may want to think twice about running your own business.
Most new businesses that fail don't fail because of poor ideas, products, or people. They fail because they don't find enough new customers--because not enough selling happens. Don't fall into this trap.
Learning to be a successful salesperson is rarely easy, often frustrating, and always challenging. But what makes it all worthwhile is the reward of seeing customers' appreciation and earning their respect because what they got from you or your organization met--and hopefully exceeded--their expectations.
If you strive to make every one of your clients better off for having done business with you, you will learn to love selling too.
Martyn Lewis is founder, president, and CEO of the consulting firm Market-Partners, which specializes in helping large and small companies maximize sales effectiveness. His new book is Sales Wise: A Journey Through Sales and Selling (Fenestra Books, $12.95). Learn more about him at www.market-partners.com.
DID YOU KNOW :
Studies show your chances of creating loyal customers soar to as much as 90% when you follow up within 24 hours of a transaction or inquiry. That rate drops to only 50% within 48 hours and 10% or less w/in 72 hours!
TIP OF THE DAY:
One good way to maintain your EA status is to have your Standing Order amounts automatically withdrawn from you bank account each month. Here's how:
In the My Account section, simply click the My Standing Order link.
( https://www.sfimg.com/MyAccount/StandingOrder.sfi )
Scroll down, and click the create or modify your Standing Order option.
If you're creating a new standing order, choose the product you want and click Continue. If you want to modify an existing standing order, just click the Continue button.
You'll see a summary of your Standing Order and account information. Click Continue at the bottom of the page.
On the Select Your Payment Method screen, you'll see an option for ACH Checking Account Deduction. Choosing this option will require that you mail in a check for the first month's payment, PLUS an authorization form to have future month's deductions automatically withdrawn from your bank account.
Now, click the Continue button and the appropriate order form will appear. Simply print it out, complete the form, and mail it in.
In the My Account section, simply click the My Standing Order link.
( https://www.sfimg.com/MyAccount/StandingOrder.sfi )
Scroll down, and click the create or modify your Standing Order option.
If you're creating a new standing order, choose the product you want and click Continue. If you want to modify an existing standing order, just click the Continue button.
You'll see a summary of your Standing Order and account information. Click Continue at the bottom of the page.
On the Select Your Payment Method screen, you'll see an option for ACH Checking Account Deduction. Choosing this option will require that you mail in a check for the first month's payment, PLUS an authorization form to have future month's deductions automatically withdrawn from your bank account.
Now, click the Continue button and the appropriate order form will appear. Simply print it out, complete the form, and mail it in.
Q: How do I get people to my Gateway?
A: For a list of ways to attract people to your Gateway, see the Marketing Methods page for your particular Focus, or access the main methods index https://www.sfimg.com/Resources/Marketing/MarketingMethods.sfi. You can also check out a list of banners, text ads, and other aids for your Focus at this pagehttps://www.sfimg.com/Resources/Marketing/MarketingAids.sfi .
EyeEarn Program Marketing Methods
--------------------------------------------------------------------------------
BEGINNER METHODS
1. Put an EE cling banner or bumper sticker on your car (s) and advertise to hundreds (even thousands) of people every day you drive your car around town.
2. Add an "EyeEarn signature" to your e-mail. Most modern e-mail browers allow you to set up a "signature" that gets automatically appended to every e-mail you send out. Choose one of these text ads to use for your signature.
3. Send an EyeEarn E-Card to friends and family members.
4. If you're not already a member of the EyeEarn Co-op Advertising Network, join now and you can start receiving a portion of the hundreds of affiliate sign-ups being generated daily worldwide (personally sponsored by YOU) by EyeEarn.
5. Give out this X-Card to friends, family members, co-workers, associates, etc.
6. Put this X-Card in every outgoing piece of mail you send out (like electric bills, water bills, NetFlix/Blockbuster DVD returns, etc.).
7. Leave this X-Card with your bill/tip each time you dine out at a restaurant.
8. Whenever you take a taxi or ride public transportation, "forget" one of these X-Cards on the seat before you exit.
9. Post this X-Card on public bulletin boards in your area grocery stores, fitness centers and gyms, college student unions, Laundromats, and anwhere else that has boards for public postings.
10. Insert one of these X-Cards in books about entrepreneurialism, starting your own business, making money, etc. at your local bookstore(s). When the book is purchased or browsed, your card will be found by someone who will likely be interested in EyeEarn.
11. Wear an EyeEarn T-shirt when you go out (One EyeEarn T-shirt is included in the EyeEarn Starter Kit. You can order additional T-shirts (black, 100% cotton) at the SFI Affiliate Store or check out our EyeEarn CafePress store for more shirt options. Then, when people ask you about EyeEarn, hand them this X-Card.
12. If you work in a large office where a conversation about a sideline home business won't get you in trouble, consider an EyeEarn Mousepad for your desk and/or an EyeEarn coffee mug from the EyeEarn "Shirts & More" Store. When you co-workers ask you about EyeEarn, hand them this this X-Card.
13. Do you regularly walk your dog in parks or other places where there are lots of people? If so, get a "Get paid to walk your dog"an EyeEarn dog-shirt. Because it's unusual to see a dog wearing garments, people will ask you about the shirt and/or EyeEarn. When they do so, hand them this X-Card.
14. Send this postcard to a mailing list of opportunity seekers. To find quality mailing lists, try searching Google.com for "mailing lists opportunity seekers."
15. Ask friends and family members to help you distribute your X-Cards. Just provide them with a supply of your EyeEarn X-Cards (stamped with your SFI ID number) and ask them to distribute them (via methods outlined on this page). Tell them to let you know when they run out of cards so you can get them more. Using this strategy, you can have a small army of people helping you grow your commission check. NOTE: Don't be surprised if your friends/family members ask to just sign up and start "eyeearning" for themselves. If they do, give them one of your X-Cards and tell them to go sign up directly under you. Congratulations; you've just added another PSA (Personally Sponsored Affiliate) to your marketing team and increased your personal earnings potential!
16. Distribute or post on bulletin boards these fliers.
What other methods belong on this list? Submit your ideas on this blog.
INTERMEDIATE METHODS
1. Post free or inexpensive classified ads about EyeEarn on Websites. Choose from these text ads. To learn more about how to get a classified ad campaign going, click HERE. Learn more about free advertising methods in Internet Income lessons #23 and #24.
2. Contact owners of small retail stores and arrange to have them give this X-Card to every customer with their purchase receipt when they check out. Provide them with a supply of cards and agree to pay them three to 10 cents for each card they distribute for you.
3. Contact local restaurants that deliver food (pizza, Chinese food, sub sandwiches, etc.). Offer to pay them three to 10 cents for each X-Card they distribute to customers for you with their deliveries.
4. Get your own domain and set it to redirect towww.quickinfo247.com/xxx/EE . Custom EyeEarn domains (e.g. EyeEarn.com/YourName) are also available from SFI.
What other methods belong on this list? Submit your ideas on this blog.
ADVANCED METHODS
1. Purchase "Pay-Per-Clicks" (PPC) advertising. PPC allows you to get your advertisements for EyeEarn listed next to the search results in major search engines like Google and Yahoo. Internet Income lessons #48-51 to learn more about PPC advertising.
2. Build your own Website about EyeEarn and/or featuring these EyeEarn banners. To learn about how to build your own Website, see Internet Income lessons #16-22. To maximize hits to your Website, be sure to employ the search engine tips covered in Internet Income lessons #10-15. For 20 big reasons why you need your own Website, click https://www.sfimg.com/Training/20Reasons.sfi.
3. Once you've built your own Website, contact other Website owners/publishers and offer to post their link/banner on your site in exchange for posting your link/banner on theirs. Learn more about this in this "Ask Gery" column. To learn more about Reciprocal Link strategies, see Internet Income lessons #34-35.
4. Create a blog about home business, Internet marketing, making money, creating residual income, or other topics that would draw people looking to make extra money. Include in your text information about EyeEarn. And/or attach one of these text ads. And/or include one of these banners on the page adjacent to your blog text. Learn more about blogging strategies in Internet Income lesson #25.
5. Write articles about home business, Internet marketing, making money, creating residual income, or other topics that would be of interest to prospective EyeEarners. Submit your articles to publishers of magazines, ezines, blogs, etc. For "payment," require only that the publishers include your "About The Author" blurb at the end of your articles, in which you refer to EyeEarn and include your http://www.quickinfo247.com/8051555/EE Gateway (or custom EyeEarn domain) to become an EyeEarner. Also include your contact information and solicit questions, which can then become fodder for future articles. Special note: Also consider submitting your articles to sites such as http://www.isnare.com and http://www.articlemarketer.com.
6. Sponsor a newsletter or blog. See this "Ask Gery" column for details.
7. Contact companies who ship goods and arrange to have them put this X-Card in every order they ship. Provide them with a supply of cards and agree to pay them three to ten cents for each card "piggybacked" in their packages.
8. Contact direct mail companies and arrange to have them insert this X-Card in every envelope/package they mail out. Provide them with a supply of cards and agree to pay them three to 10 cents for each card they mail out for you.
What other methods belong on this list? Submit your ideas on this blog .
BEGINNER METHODS
1. Put an EE cling banner or bumper sticker on your car (s) and advertise to hundreds (even thousands) of people every day you drive your car around town.
2. Add an "EyeEarn signature" to your e-mail. Most modern e-mail browers allow you to set up a "signature" that gets automatically appended to every e-mail you send out. Choose one of these text ads to use for your signature.
3. Send an EyeEarn E-Card to friends and family members.
4. If you're not already a member of the EyeEarn Co-op Advertising Network, join now and you can start receiving a portion of the hundreds of affiliate sign-ups being generated daily worldwide (personally sponsored by YOU) by EyeEarn.
5. Give out this X-Card to friends, family members, co-workers, associates, etc.
6. Put this X-Card in every outgoing piece of mail you send out (like electric bills, water bills, NetFlix/Blockbuster DVD returns, etc.).
7. Leave this X-Card with your bill/tip each time you dine out at a restaurant.
8. Whenever you take a taxi or ride public transportation, "forget" one of these X-Cards on the seat before you exit.
9. Post this X-Card on public bulletin boards in your area grocery stores, fitness centers and gyms, college student unions, Laundromats, and anwhere else that has boards for public postings.
10. Insert one of these X-Cards in books about entrepreneurialism, starting your own business, making money, etc. at your local bookstore(s). When the book is purchased or browsed, your card will be found by someone who will likely be interested in EyeEarn.
11. Wear an EyeEarn T-shirt when you go out (One EyeEarn T-shirt is included in the EyeEarn Starter Kit. You can order additional T-shirts (black, 100% cotton) at the SFI Affiliate Store or check out our EyeEarn CafePress store for more shirt options. Then, when people ask you about EyeEarn, hand them this X-Card.
12. If you work in a large office where a conversation about a sideline home business won't get you in trouble, consider an EyeEarn Mousepad for your desk and/or an EyeEarn coffee mug from the EyeEarn "Shirts & More" Store. When you co-workers ask you about EyeEarn, hand them this this X-Card.
13. Do you regularly walk your dog in parks or other places where there are lots of people? If so, get a "Get paid to walk your dog"an EyeEarn dog-shirt. Because it's unusual to see a dog wearing garments, people will ask you about the shirt and/or EyeEarn. When they do so, hand them this X-Card.
14. Send this postcard to a mailing list of opportunity seekers. To find quality mailing lists, try searching Google.com for "mailing lists opportunity seekers."
15. Ask friends and family members to help you distribute your X-Cards. Just provide them with a supply of your EyeEarn X-Cards (stamped with your SFI ID number) and ask them to distribute them (via methods outlined on this page). Tell them to let you know when they run out of cards so you can get them more. Using this strategy, you can have a small army of people helping you grow your commission check. NOTE: Don't be surprised if your friends/family members ask to just sign up and start "eyeearning" for themselves. If they do, give them one of your X-Cards and tell them to go sign up directly under you. Congratulations; you've just added another PSA (Personally Sponsored Affiliate) to your marketing team and increased your personal earnings potential!
16. Distribute or post on bulletin boards these fliers.
What other methods belong on this list? Submit your ideas on this blog.
INTERMEDIATE METHODS
1. Post free or inexpensive classified ads about EyeEarn on Websites. Choose from these text ads. To learn more about how to get a classified ad campaign going, click HERE. Learn more about free advertising methods in Internet Income lessons #23 and #24.
2. Contact owners of small retail stores and arrange to have them give this X-Card to every customer with their purchase receipt when they check out. Provide them with a supply of cards and agree to pay them three to 10 cents for each card they distribute for you.
3. Contact local restaurants that deliver food (pizza, Chinese food, sub sandwiches, etc.). Offer to pay them three to 10 cents for each X-Card they distribute to customers for you with their deliveries.
4. Get your own domain and set it to redirect towww.quickinfo247.com/xxx/EE . Custom EyeEarn domains (e.g. EyeEarn.com/YourName) are also available from SFI.
What other methods belong on this list? Submit your ideas on this blog.
ADVANCED METHODS
1. Purchase "Pay-Per-Clicks" (PPC) advertising. PPC allows you to get your advertisements for EyeEarn listed next to the search results in major search engines like Google and Yahoo. Internet Income lessons #48-51 to learn more about PPC advertising.
2. Build your own Website about EyeEarn and/or featuring these EyeEarn banners. To learn about how to build your own Website, see Internet Income lessons #16-22. To maximize hits to your Website, be sure to employ the search engine tips covered in Internet Income lessons #10-15. For 20 big reasons why you need your own Website, click https://www.sfimg.com/Training/20Reasons.sfi.
3. Once you've built your own Website, contact other Website owners/publishers and offer to post their link/banner on your site in exchange for posting your link/banner on theirs. Learn more about this in this "Ask Gery" column. To learn more about Reciprocal Link strategies, see Internet Income lessons #34-35.
4. Create a blog about home business, Internet marketing, making money, creating residual income, or other topics that would draw people looking to make extra money. Include in your text information about EyeEarn. And/or attach one of these text ads. And/or include one of these banners on the page adjacent to your blog text. Learn more about blogging strategies in Internet Income lesson #25.
5. Write articles about home business, Internet marketing, making money, creating residual income, or other topics that would be of interest to prospective EyeEarners. Submit your articles to publishers of magazines, ezines, blogs, etc. For "payment," require only that the publishers include your "About The Author" blurb at the end of your articles, in which you refer to EyeEarn and include your http://www.quickinfo247.com/8051555/EE Gateway (or custom EyeEarn domain) to become an EyeEarner. Also include your contact information and solicit questions, which can then become fodder for future articles. Special note: Also consider submitting your articles to sites such as http://www.isnare.com and http://www.articlemarketer.com.
6. Sponsor a newsletter or blog. See this "Ask Gery" column for details.
7. Contact companies who ship goods and arrange to have them put this X-Card in every order they ship. Provide them with a supply of cards and agree to pay them three to ten cents for each card "piggybacked" in their packages.
8. Contact direct mail companies and arrange to have them insert this X-Card in every envelope/package they mail out. Provide them with a supply of cards and agree to pay them three to 10 cents for each card they mail out for you.
What other methods belong on this list? Submit your ideas on this blog .
Subscribe to:
Posts (Atom)
