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Showing posts with label network marketing. Show all posts
Showing posts with label network marketing. Show all posts
Friday, March 23, 2007
Thursday, March 22, 2007
6 Ways You Can Advertise Your New Business
Your advertising plan should be a vital part of your marketing plan. You have an excellent service or a useful product and you need to let people know what you have to offer! People learn about your business through advertising. Because successful advertising is creative and innovative, the creative person has a distinct advantage in developing an effective strategy.
Advertising can be expensive, so you must be specific in identifying the objectives of your plan. Each home-based business is unique, but the fundamental objectives for advertising should include creating a public awareness of your business, reaching new customers, increasing sales and profits and being cost effective.
The first step is to define potential customers in the geographic area served by your business. Do some preliminary surveys and some interviews to determine which means of advertising will reach them. What newspapers do they read? Which radio stations do they listen to? Do they use discount coupons? Do they respond to direct mail? Tailor your advertising efforts to your market.
When you know which audience you want to reach and where you want the information to appear, you must look at the various methods of advertising available to you. Advertising methods differ according to medium, complexity, target audience and cost. Some forms of advertising are more effective for a home-based business than others.
1. Newspaper advertising can be effective for a small business. A relatively large number of people can be reached through a classified ad. Display ads are more costly and should be placed in the newspaper section read by your market. The cost of your ad will vary according to the circulation areas and the frequency of publication.
2. Direct mail while initially expensive can be economical in the long run because it delivers specific information in a personal way to large numbers of people. If you operate a mail-order business, direct mail advertising is especially appropriate because you can target your advertising. Direct mail can be used to distribute letters, promotional give-aways, discount coupons and brochures.
3. Brochures can be expensive but they are essential for any business for which the prospective customer needs detailed information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure than would be practical for a classified ad. Brochures can be mailed, distributed door to door or given out at community events and trade shows.
4. Yellow Page directories should not be overlooked as a means of advertising. Every person with a telephone has a copy of their local phone book with business Yellow Pages. Directories are one of the most widely used forms of advertising. The telephone company advertising staff will give you help in designing an ad that will present your business in an effective manner. Be aware that directories are published at various times of the year. Call the phone company to determine the publication deadlines. A home-based business may wish to omit the address from the ad. Phone calls can be screened and clients can be scheduled so the neighborhood is not disrupted by an increased flow of traffic.
5. Business cards are another inexpensive way to inform the public about your business. They are easy to distribute at meetings, upon the completion of a job or during networking. Think of your business card as a “mini-billboard.” It should contain the name of your business, the name of a contact person, the complete address, the complete phone number and an appropriate slogan or description of the business.
6. Promotional gimmicks are inexpensive give-aways that attract attention. For example, pens inscribed with your logo, balloons with your business name or t-shirts can be used to promote your product or service.
Advertising can be expensive, so you must be specific in identifying the objectives of your plan. Each home-based business is unique, but the fundamental objectives for advertising should include creating a public awareness of your business, reaching new customers, increasing sales and profits and being cost effective.
The first step is to define potential customers in the geographic area served by your business. Do some preliminary surveys and some interviews to determine which means of advertising will reach them. What newspapers do they read? Which radio stations do they listen to? Do they use discount coupons? Do they respond to direct mail? Tailor your advertising efforts to your market.
When you know which audience you want to reach and where you want the information to appear, you must look at the various methods of advertising available to you. Advertising methods differ according to medium, complexity, target audience and cost. Some forms of advertising are more effective for a home-based business than others.
1. Newspaper advertising can be effective for a small business. A relatively large number of people can be reached through a classified ad. Display ads are more costly and should be placed in the newspaper section read by your market. The cost of your ad will vary according to the circulation areas and the frequency of publication.
2. Direct mail while initially expensive can be economical in the long run because it delivers specific information in a personal way to large numbers of people. If you operate a mail-order business, direct mail advertising is especially appropriate because you can target your advertising. Direct mail can be used to distribute letters, promotional give-aways, discount coupons and brochures.
3. Brochures can be expensive but they are essential for any business for which the prospective customer needs detailed information about the qualifications and expertise of the owner and the services and products offered. More information can be supplied in a brochure than would be practical for a classified ad. Brochures can be mailed, distributed door to door or given out at community events and trade shows.
4. Yellow Page directories should not be overlooked as a means of advertising. Every person with a telephone has a copy of their local phone book with business Yellow Pages. Directories are one of the most widely used forms of advertising. The telephone company advertising staff will give you help in designing an ad that will present your business in an effective manner. Be aware that directories are published at various times of the year. Call the phone company to determine the publication deadlines. A home-based business may wish to omit the address from the ad. Phone calls can be screened and clients can be scheduled so the neighborhood is not disrupted by an increased flow of traffic.
5. Business cards are another inexpensive way to inform the public about your business. They are easy to distribute at meetings, upon the completion of a job or during networking. Think of your business card as a “mini-billboard.” It should contain the name of your business, the name of a contact person, the complete address, the complete phone number and an appropriate slogan or description of the business.
6. Promotional gimmicks are inexpensive give-aways that attract attention. For example, pens inscribed with your logo, balloons with your business name or t-shirts can be used to promote your product or service.
20 Reasons Why Nobody Wants To Promote Your Products
Having a tough time getting people to promote your products or do a JV with you?
You sent out 32 emails to seek JV partners, and all you got was a single bounced email?
It’s normal, I assure you, especially if you’re just getting started. Getting good JV partners is not as easy as it seems.
From my experience, both when seeking out JV partners, and when being invited as a JV partner, here are the Top 20 Reasons why people “politely decline” your offer of don’t reply to your emails at all.
They Don’t Know or Trust You - You’re new to the scene, and no one knows who you are. No one can vouch for you, therefore it’s difficult for others to trust you. This is unavoidable, but if you focus on building relationships it’s just a matter of time before people open up to you.
You Have a Bad Reputation - In contrast to the earlier point, you may be a regular in the market, but you may have left a bad on impression on others from previous deals. Most of the time it’s because you didn’t deliver what you promised or you don’t pay commissions on time. One mistake can be hazardous. But I don’t believe one mistake makes a person bad - it’s a series of mistake that you never learn from that will ultimately destroy your reputation.
Someone They Trust Said You’re an Jerk - The circles of trust. Don’t underestimate them. People you’ve never met or spoken to may already be predispositioned against your offers, simply because someone they trust or respect said that you’re not trustworthy. Know the affiliate, and know who his / her friends are. These are most likely the people that appear in the testimonials, commenters on their blogs, and also the owners of products they have been promoting. You piss one of them off, and soon the entire group will be unreceptive to your offers. Apologize for all mistakes, even if you’re not sure it’s a mistake, and never go back on your word.
They Don’t Believe in Your Product - You’ll realize that newbies will promote anything you ask them to. But the seasoned affiliate will only promote products he has reviewed or believes in. If they don’t believe in your product it doesn’t mean that it’s bad. Some affiliates fail to see that your product may be targeted to the beginner’s market, and tend to judge the information you have based on their level of knowledge. So just move on.
They Are Already Promoting Similar Products - If your product is an almost exact copy of something they are already promoting with good returns, they wont promote yours. The exception is if your version is better than the one they are already promoting.
They Have Competing Products - You have a product on email marketing, and so do they. Unless your product actually complements theirs (for example a video version of their product) don’t expect them to promote for you.
Your Product Makes Theirs Redundant - Imagine if they are selling a product on “The Benefits of Using Botox” and your product says “Forget Botox - Use My New Invention”. Nope, they don’t even want their customers to know your product exists.
Your Payout Percentage is Too Low - Some misers want to pay you 20% and expect you to be excited about it. 50% is standard for one-time digital products, 40% is acceptable for recurring payments like membership sites. 2% - 10% is standard for physical products that have costs and shipping elements to it. Don’t go cheap on commissions if you want people to promote for you.
Your Payout Per Sale is Too Low - Sometimes, a low payout can simply mean a low-ticket item. For example if your 50% commission only means that they get $5 per sale, they may not be interested unless your other criterias are good, for example the $7 dollar Secrets offer which had a low payout but a very, very good conversion.
You Have a Name Squeeze / Fly Catcher Page - Used to work until affiliates started to see that they are actually losing out if the sales page itself does not convert. Then you get all the names and email addresses, and they get nothing. Most affiliates I know of don’t like name squeeze pages, and most serious JV offers on the Internet today don’t implement one either.
You Have Adsense on Your Salesletter - Noooo!!! Never ever put Adsense on your salescopy. I’ll leave it to you to figure out why affiliates run away in the blink of an eye when they see Adsense on a page that is supposed to sell a product.
Your Salescopy Is Horrible - Some people stay away from copy that contains numerous spelling or grammatical mistake. Don’t assume that your JV partners will not scrutinize your sales page. If they read your salescopy and find that it’s not compelling enough, chances are that their list would have the same experience. Seasoned affiliate marketers can tell is your salescopy is good and will convert, just by scanning through the contents. They know what to look at, but do you?
Your Salescopy “Leaks” Commissions - Again it’s probably the seasoned affiliate who would notice this. If you take payments by Clickbank for example, and you also have a number where people can make phone orders and maybe send you a bank transfer, then these are “leaks” that the affiliate will not get paid for. I wont promote anything with payment options that will not be credited back to the affiliate.
They Are in An Unrelated Niche - Maybe they are in a completely unrelated market, or in a “sub-niche” and they feel that their subscribers would not be interested to buy your products. Trust their judgement - if they are serious marketers, they know what their list will and will not buy, how much a person spend on average.
They Don’t Like Your Affiliate System - Some people are pro-Clickbank, some are not. Some people don’t like using JV Manger or any other such affiliate management software. This reason however should be easy to overcome by assuring them that you’ll pay them for sales regardless of refunds.
Your Product Has an MLM Structure To It - some people don’t like 2 tier or multi-level payment structures. Maybe they had bad experiences with MLM or MLM-type of products that they get dizzy when you start drawing circles.
Your Email to Them Got Lost / Forgotten - maybe they just didn’t get your email or it got buried in spam. Or maybe they had wanted to check out your offer but put it off till tomorrow, and tomorrow never came. A follow-up email can do wonders to eliminate this reason.
Their Email to You Got Lost - This is the most screwed up reason I can think of. Imagine someone said yes to you and asked for more information, but their email got lost because of your spam filters. But hey on a day where anything can go wrong, everything usually does!
They Are Just Too Busy - They have their own business to attend to, and have no time for you - perfectly normal. make sure you notify potential partners early (if it’s a new launch) so they can allocate some time for you. If they are too busy, forget them for now and look for other partners.
They Are Just Confused - Maybe they were initially interested, but then you did the mistake of sending them to a hyped up salesletter where they have to spend a lot of time figuring out just how to sign-up for your affiliate program, or exactly what it is that you’re trying to launch. Keep JV information pages as simple as possible but do tell them WIIFM (What’s In It For Me)
Well, those are the top 20 things I can think of from the top of my head. Anything else to add to this list? Be my guest, leave a comment below.
Don’t get demotivated by the list though, that’s not what I wrote it for.
I wrote it so you can understand the motivation factors that drive JV partnerships on the Internet.
It’s a checklist you can use when you find yourself in need of getting new JV partners for your products or services. Try to make sure that you eliminate as many of the top 20 reasons as soon as possible, and you should be doing fine.
Once you’ve helped someone make money from your products, it gets easier and easier to get their help in the future. They will talk about you to their Internet marketing friends, and it gets easier still.
If they don’t make any money promoting your products - APOLOGIZE!
I’ve sent apology emails to a few people because they promoted well and didn’t make any sale for my products. Just say you’re sorry - maybe their list was not as interested as you thought they would be - and leave the doors open for future partnerships. Promote their product in a swap-mailing arrangement to keep things fair.
NEVER send them packing empty-handed without acknowledgement of their effort.
In any case, getting JV partners are NOT the only way to make money from the Internet, so don’t get hung up if you cant find partners. It’s not game over until you admit defeat.
If JV partnership is the only method of promotion you’ve planned, I’d say you need to plan better next time.
You sent out 32 emails to seek JV partners, and all you got was a single bounced email?
It’s normal, I assure you, especially if you’re just getting started. Getting good JV partners is not as easy as it seems.
From my experience, both when seeking out JV partners, and when being invited as a JV partner, here are the Top 20 Reasons why people “politely decline” your offer of don’t reply to your emails at all.
They Don’t Know or Trust You - You’re new to the scene, and no one knows who you are. No one can vouch for you, therefore it’s difficult for others to trust you. This is unavoidable, but if you focus on building relationships it’s just a matter of time before people open up to you.
You Have a Bad Reputation - In contrast to the earlier point, you may be a regular in the market, but you may have left a bad on impression on others from previous deals. Most of the time it’s because you didn’t deliver what you promised or you don’t pay commissions on time. One mistake can be hazardous. But I don’t believe one mistake makes a person bad - it’s a series of mistake that you never learn from that will ultimately destroy your reputation.
Someone They Trust Said You’re an Jerk - The circles of trust. Don’t underestimate them. People you’ve never met or spoken to may already be predispositioned against your offers, simply because someone they trust or respect said that you’re not trustworthy. Know the affiliate, and know who his / her friends are. These are most likely the people that appear in the testimonials, commenters on their blogs, and also the owners of products they have been promoting. You piss one of them off, and soon the entire group will be unreceptive to your offers. Apologize for all mistakes, even if you’re not sure it’s a mistake, and never go back on your word.
They Don’t Believe in Your Product - You’ll realize that newbies will promote anything you ask them to. But the seasoned affiliate will only promote products he has reviewed or believes in. If they don’t believe in your product it doesn’t mean that it’s bad. Some affiliates fail to see that your product may be targeted to the beginner’s market, and tend to judge the information you have based on their level of knowledge. So just move on.
They Are Already Promoting Similar Products - If your product is an almost exact copy of something they are already promoting with good returns, they wont promote yours. The exception is if your version is better than the one they are already promoting.
They Have Competing Products - You have a product on email marketing, and so do they. Unless your product actually complements theirs (for example a video version of their product) don’t expect them to promote for you.
Your Product Makes Theirs Redundant - Imagine if they are selling a product on “The Benefits of Using Botox” and your product says “Forget Botox - Use My New Invention”. Nope, they don’t even want their customers to know your product exists.
Your Payout Percentage is Too Low - Some misers want to pay you 20% and expect you to be excited about it. 50% is standard for one-time digital products, 40% is acceptable for recurring payments like membership sites. 2% - 10% is standard for physical products that have costs and shipping elements to it. Don’t go cheap on commissions if you want people to promote for you.
Your Payout Per Sale is Too Low - Sometimes, a low payout can simply mean a low-ticket item. For example if your 50% commission only means that they get $5 per sale, they may not be interested unless your other criterias are good, for example the $7 dollar Secrets offer which had a low payout but a very, very good conversion.
You Have a Name Squeeze / Fly Catcher Page - Used to work until affiliates started to see that they are actually losing out if the sales page itself does not convert. Then you get all the names and email addresses, and they get nothing. Most affiliates I know of don’t like name squeeze pages, and most serious JV offers on the Internet today don’t implement one either.
You Have Adsense on Your Salesletter - Noooo!!! Never ever put Adsense on your salescopy. I’ll leave it to you to figure out why affiliates run away in the blink of an eye when they see Adsense on a page that is supposed to sell a product.
Your Salescopy Is Horrible - Some people stay away from copy that contains numerous spelling or grammatical mistake. Don’t assume that your JV partners will not scrutinize your sales page. If they read your salescopy and find that it’s not compelling enough, chances are that their list would have the same experience. Seasoned affiliate marketers can tell is your salescopy is good and will convert, just by scanning through the contents. They know what to look at, but do you?
Your Salescopy “Leaks” Commissions - Again it’s probably the seasoned affiliate who would notice this. If you take payments by Clickbank for example, and you also have a number where people can make phone orders and maybe send you a bank transfer, then these are “leaks” that the affiliate will not get paid for. I wont promote anything with payment options that will not be credited back to the affiliate.
They Are in An Unrelated Niche - Maybe they are in a completely unrelated market, or in a “sub-niche” and they feel that their subscribers would not be interested to buy your products. Trust their judgement - if they are serious marketers, they know what their list will and will not buy, how much a person spend on average.
They Don’t Like Your Affiliate System - Some people are pro-Clickbank, some are not. Some people don’t like using JV Manger or any other such affiliate management software. This reason however should be easy to overcome by assuring them that you’ll pay them for sales regardless of refunds.
Your Product Has an MLM Structure To It - some people don’t like 2 tier or multi-level payment structures. Maybe they had bad experiences with MLM or MLM-type of products that they get dizzy when you start drawing circles.
Your Email to Them Got Lost / Forgotten - maybe they just didn’t get your email or it got buried in spam. Or maybe they had wanted to check out your offer but put it off till tomorrow, and tomorrow never came. A follow-up email can do wonders to eliminate this reason.
Their Email to You Got Lost - This is the most screwed up reason I can think of. Imagine someone said yes to you and asked for more information, but their email got lost because of your spam filters. But hey on a day where anything can go wrong, everything usually does!
They Are Just Too Busy - They have their own business to attend to, and have no time for you - perfectly normal. make sure you notify potential partners early (if it’s a new launch) so they can allocate some time for you. If they are too busy, forget them for now and look for other partners.
They Are Just Confused - Maybe they were initially interested, but then you did the mistake of sending them to a hyped up salesletter where they have to spend a lot of time figuring out just how to sign-up for your affiliate program, or exactly what it is that you’re trying to launch. Keep JV information pages as simple as possible but do tell them WIIFM (What’s In It For Me)
Well, those are the top 20 things I can think of from the top of my head. Anything else to add to this list? Be my guest, leave a comment below.
Don’t get demotivated by the list though, that’s not what I wrote it for.
I wrote it so you can understand the motivation factors that drive JV partnerships on the Internet.
It’s a checklist you can use when you find yourself in need of getting new JV partners for your products or services. Try to make sure that you eliminate as many of the top 20 reasons as soon as possible, and you should be doing fine.
Once you’ve helped someone make money from your products, it gets easier and easier to get their help in the future. They will talk about you to their Internet marketing friends, and it gets easier still.
If they don’t make any money promoting your products - APOLOGIZE!
I’ve sent apology emails to a few people because they promoted well and didn’t make any sale for my products. Just say you’re sorry - maybe their list was not as interested as you thought they would be - and leave the doors open for future partnerships. Promote their product in a swap-mailing arrangement to keep things fair.
NEVER send them packing empty-handed without acknowledgement of their effort.
In any case, getting JV partners are NOT the only way to make money from the Internet, so don’t get hung up if you cant find partners. It’s not game over until you admit defeat.
If JV partnership is the only method of promotion you’ve planned, I’d say you need to plan better next time.
Friday, March 02, 2007
WHY YOU SHOULD GO EA !
So what is this SFI Business
that you joined to make money for yourself?
... Or, did you join possibly because it was FREE?
While SFI is a free affiliate program and you can make money as a free
affiliate, there are important reasons why you should consider becoming an
Executive Affiliate.
In a nutshell, the difference is this:
As a free affiliate, you earn one-time commissions for your SFI product
sales.
As an Executive Affiliate, you earn RESIDUAL commissions for your SFI
products sales and you earn bonuses from the efforts of ALL the SFI
affiliates in your network (even from people you don't personally refer
to SFI).
Click here to see an overview of the lucrative Compensation Plan.
Now, through your and my marketing efforts you have already or you soon will be
referring a steady stream of new SFI affiliates into your network. That's
great, but if you have not upgraded to become an Executive Affiliate, you
are not going to receive the commissions you are hoping for from SFI when
your and my personally referred affiliates start upgrading and building their own SFI business.
Don't give away commissions that should be yours.
Upgrade your SFI account to become an Executive Affiliate today. To
upgrade, you simply need to purchase a subscription to IAHBE for $29.95
per month. Once you have a subscription to IAHBE, you will automatically
maintain your Executive Affiliate status and start earning residual income
from all of the SFI affiliates in your network (even the ones not
personally referred by you).
You can take my word for this and login to order your IAHBE subscription
now or you can take some extra time going through SFI's presentation on
why it's so important for you to become an Executive Affiliate right away.
Click here to login and order your IAHBE subscription to become an Executive Affiliate now.
Or if you still want more info, check out these links:
Click here to take a photo tour of
SFI headquarters.
Click here to see SFI explained in 60 seconds.
Click here
to see the benefit of being an Executive Affiliate.
Keep in mind, it's not just an "upgrade" you are paying for. Your $29.95
goes a LONG way with your purchase of an IAHBE subscrpition. First off,
IAHBE stands for International Association of Home Business Entrepreneurs.
If you are serious about having a successful home business (and it's
obvious that you are), becoming an IAHBE member is a very powerful
association for you to belong to. Once again,
click here to see all the benefits
you receive as an IAHBE member. Plus, did you check out at that huge list
of bonuses that come with your $29.95 purchase of IAHBE?
You get over $1,000 worth of profit pulling bonuses
including:
12 FREE issues of Home Business Connection Magazine($28.00 value).
FREE copy of the audio cassette "Underpaid & Overtaxed." Learn how to set
up your home business to legally slash huge amounts off your tax bill.
($9.95 value).
FREE Copy of the book The Home Business Revolution's
Greatest Entrepreneurs, Volume 1 ($17.95 value).
Certificate redeemable
for $50 off Jack Zufelt's Conquering Force Audio Program,
Your IAHBE membership
includes 15 FREE leads by taking a no-obligation test drive of CEM's
proven lead system. Get your business into high gear with leads from one
of the most highly regarded lead sources in the industry!
$50 off an ad in a Cutting Edge Media
card deck,
$25 off postcard printing
AND MORE!!!
Check out all these amazing bonuses here!
If there was ever a no-brainer decision... THIS IS IT!
Geeeez, Louise.... Uh, excuse me... can I trade $30 bucks for OVER
$1,000.00 in incredible business building products and services please???
Uh, yeah!!! ;-)
Click here to become an Executive Affiliate now.
OK... Enough said.
Welcome to the IAHBE! :-)
When you become an EA, I will send you information on how to build your
SFI income rapidly.
SCOTT MCVEY , Your SFI Sponsor
Monday, February 05, 2007
What's so important about sponsoring affiliates?
What's so important about sponsoring affiliates?
It's like this: it doesn't matter how intelligent, rich, energetic, or dynamic you are, we are all limited to the same 24 hours a day. By sponsoring, however, you can overcome this limitation. By sponsoring, you can essentially clone yourself and have dozens, hundreds, even thousands of people all working indirectly on your behalf on their time and receive a cut of everything they do.
Sponsoring also builds your security in this business. Why? In most traditional businesses, what happens if you become ill or disabled and are unable to service your customers? Or perhaps you just want to take a nice, long vacation. Whatever the case, you could lose most, if not all, of your income overnight because it relies on your being there. That's not owning your own life, and that's certainly not financial freedom.
Through the process of sponsoring affiliates, however, you can create total financial freedom for yourself. When you've sponsored your own team of independent business people, you no longer have all your eggs in one basket. On the contrary, because each person on your team has a vested interest in continuing and building their own businesses, you create an income that is non-dependent upon you - an income that can continue, even grow, indefinitely, with or WITHOUT you.
It's like this: it doesn't matter how intelligent, rich, energetic, or dynamic you are, we are all limited to the same 24 hours a day. By sponsoring, however, you can overcome this limitation. By sponsoring, you can essentially clone yourself and have dozens, hundreds, even thousands of people all working indirectly on your behalf on their time and receive a cut of everything they do.
Sponsoring also builds your security in this business. Why? In most traditional businesses, what happens if you become ill or disabled and are unable to service your customers? Or perhaps you just want to take a nice, long vacation. Whatever the case, you could lose most, if not all, of your income overnight because it relies on your being there. That's not owning your own life, and that's certainly not financial freedom.
Through the process of sponsoring affiliates, however, you can create total financial freedom for yourself. When you've sponsored your own team of independent business people, you no longer have all your eggs in one basket. On the contrary, because each person on your team has a vested interest in continuing and building their own businesses, you create an income that is non-dependent upon you - an income that can continue, even grow, indefinitely, with or WITHOUT you.
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